Reaching Small & Medium Business Owners

We wanted to target small and medium business owners with these ads. I chose imagery that reminds you of the million backend operations a business owner has to manager. We were looking at small businesses in dropshipping, planting, boutique and jewelery sector to name a few.
As these users have little time to spare, highlighting keywords such as “e-commerce” or provoking copy such as “profit-stealing fees”, came in handy. These little tricks acted like icing on the cake and helped us with CTR and CPL.