Down to the Basics with Line Drawings

Under the ABM strategy, sales team targeted a select group of accounts (retail sector here).
We reduced the complexity of design to a conceptual level by using line drawings and avoided imagery. We started with white paper cover which was our core component to which all other assets would lead. Other assets in this chain included landing pages, social ads, sales banners, email banners and email campaigns to maintain consistency and awareness among our audience.
Sales saw higher win rates, faster sales cycles and increased deal sizes.