Rekha Sahni
Senior Brand Designer
Our goal was to increase brand awareness and generate leads in the hospitality sector during the COVID downtime.
To target restaurant owners and chefs, I chose photographs evoking the kitchen…
We ran paid ads in order to increase conversions for Studio Pro Platform. In order to appeal to entrepreneurs, we opted towards a bold approach with primary colours and evocative…
Having already tested our line drawing concepts in retail campaign, we decided to test the health campaign with human images. We moulded our brand to fit the colour scheme usually…
I converted all of our quarterly social ads to different specs for our various advertising platforms such as Gumtree, StackAdapt and Squirrel Media.
We follow this practice in all…
Lead 2022 was an important event for us to showcase our expertise and connect with the best minds in tech.
We used images from our previous events to make communication…
Under the ABM strategy, sales team targeted a select group of accounts (retail sector here).
We reduced the complexity of design to a conceptual level by using line drawings and…
We wanted to target small and medium business owners with these ads. I chose imagery that reminds you of the million backend operations a business owner has to manager. We…